The hat press aims to assist users in creating and transferring their designs onto hats. Existing hat press products on the market were often complex and had an industrial appearance, which could be intimidating for hobbyists and crafters. Therefore, simplifying the user experience into intuitive, immediate steps became a crucial goal.

Existing products often suffered from inconsistency issues caused by the curvature of certain hats. To address this challenge, the team started exploring alternative solutions that would make the process user-friendly while ensuring high-quality results.